Audi e-tron Global Unveiling

For the grand unveiling of Audi's first all-electric vehicle, the e-tron, we created a charging station in SF that was meant to depict the future of auto service centers. Complete with gourmet snacks curated by Stuart Brioza of State Bird Provisions. 

For the food offerings, we worked with Mr. Brioza and created the Audi sub-brand, Electric Provisions. Branding included a logo identity, label design, and packaging consideration.

The experience inside was designed to be both interactive and informative. A place to relax while your car takes a charge. With food and drink offerings being fully automated, the staff was there to ensure a pleasant experience for customers.